2, 3 & 4 February 2015 – Angers Exhibition Park
The Angers Exhibition Park will be home to the 29th edition of the Loire Valley Wines Trade Fair from Monday 2 to Wednesday 4 February 2015, which is making the most of this occasion for a new look and setting new trends: “this event is being signposted as fresh and fit for purpose.” The 2015 show is getting a makeover and broadening the scope of what’s on offer to better suit the needs of different types of visitor. On the agenda: Wine Show Workshops, a Young Winemaker focus and one day dedicated to multiple retailers, without detracting from the main event, alongside the Loire Valley Wines Trade Fair in a specific hall with “La Levée de la Loire.”
A platform for exchange and business
Loire Valley Wines Trade Fair is still the hotly anticipated meeting point for all the Loire Valley’s producers, France’s 3rd largest wine region. It’s been a real marketplace for 28 years and allows 500 in-demand exhibitors from the Loire valley and some 9000 trade buyers from France and overseas to meet up every year.
5 main novelties
• Wine Show Workshops
Sales conference zone at the very heart of the show with quick and interactive presentations on 3 big themes: Wine Drinking/Markets, Sales Outlets and Wine 2.0. Aim: offer each targeted buyer at the show a central point for information, discussion, debate and news throughout the the show’s 3 days.
• An organic off-show event is coming to the Exhibition Park
It’s a first. A fringe event up until 2014, the “Levée de la Loire” winemakers’ group is joining in as an integral part of the Exhibition Park from 2 to 4 February. A great opportunity to discover, alongside the Loire Valley Wines Trade Fair, a fuller Loire Valley organic range thanks to over 100 artisan-exhibitors* being there in person.
• A special “Young Winemaker” focus
An event to win you over with “Young Winemakers” on the menu. The 29th edition is giving a boost to producers who started up less than 4 years ago. The principle is simple: it’s all about letting these winemakers show their wines on tasting in an uncluttered space in an area focused on them. The aim? It’s been made easier for them to come to the Show with a favourable rate and also offering visitors a broader range of wines not shown before.
• A day dedicated to multiple retailers
Aimed at company directors, heads of departments and category managers, multiples day is on Wednesday 4 February. On the menu: seminars on “wine category best practice”, improving listings on special promotion and merchandising stand-out wines… By getting this targeted event off the ground, the Loire Valley Wines Trade Fair team wants to give these buyers what they’re looking for with a great value-added range.
• A whole new way of communicating
In 2015, the Show will have a makeover with a brand new communications strategy adding value and dynamism. The new look aims to be fresh, colourful and modern. It highlights this show’s quintessential aims of creating and maintaining business contacts. To do this, the new identity revolves around a strong message about the world of wine: a bunch of grapes, by linking the ideas of exchange and sharing. This new PR campaign will soon be joined by the launch of a new website: more user-friendly, more dynamic and more interactive.
* Under conversion, organically farmed or already labelled as European organic wine.
