VINISUD 2017: a new format dedicated to all wine professionals

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On 29, 30 and 31 January 2017, VINISUD invites all Mediterranean wine professionals to attend the first edition of a henceforth annual trade show.
The event will offer several innovations to strengthen services to professionals and the dynamism of business relations at the fair
VINISUD 2017 in figures: over 20,000 visitors are expected, including 6,000 international visitors from 70 different countries. Amongst them will be 400 major buyers who are key stakeholders in their markets, including 200 VIP buyers recruited by Sud de France for the International Business Forum.
VINISUD 2017 will also be attended by nearly 1,000 exhibitors, including all inter-branch organisations.
In 2017, VINISUD will continue to serve the sector’s stakeholders by creating tools to facilitate trade relations, offering new events and identifying future trends.
An essential event for international exhibitors and buyers
Amongst the commercial tools being offered, this year VINISUD has designed a programme of business activities to improve performance even further:
AN ONLINE TOOL DEVOTED TO facilitating contact between buyers and exhibitors for FACE-TO-FACE MEETINGS at the stands
A PERSONAL WELCOME for buyers at the fair.
An international fair which adapts to market development
Amongst the innovations to benefit all visitors to the fair, VINISUD is introducing two new themed areas:
LA NOUVELLE VAGUE by VINISUD: destined for young winegrowers, it greatly assists in energising the sector and giving tomorrow’s stakeholders a more prominent place
MEDITERRANEAN WINE TOURISM by VINISUD: the first area devoted to Mediterranean wine tourism, organised in conjunction with Winetourisminfrance.com, providing an exhibition area, kiosk and three round table discussions.
A fair with strong expertise in Mediterranean wines
VINISUD predicts future trends and puts in place the necessary tools to assess them:
In partnership with WINE INTELLIGENCE, VINISUD has created the first International Observatory of Mediterranean wines, reflecting the dynamism of Mediterranean wines throughout the world.
In collaboration with SOWINE and SSI, VINISUD has published an exclusive and highly instructive survey, carried out in London and New York, on the wine consumption trends of Millenials (21-35 year-olds).
1rst results of the surveys are available on the VINISUD Website: http://www.vinisud.com/en/presentation/market-info

The 2017 fair will also repeat popular activities from 2016:
Parmi les nouveautés destinées à l’ensemble des visiteurs, VINISUD met en place deux nouveaux espaces thématiques :
LE PALAIS MÉDITERRANÉEN, a “self-service” tasting area under the guidance of the Union des Œnologues de France
THE SPARKLING ZONE, a “self-service” tasting area for sparkling wines and cocktail bar for Proseccos and Cavas
L’ESPACE EXPRESSION MEDITERRANEENNE by VINISUD, which showcases Mediterranean grape varieties and the region’s rich winegrowing heritage.
The DIGITAL HUB, digital heart of the fair’s eco-system and a place for dialogue and interaction under the guidance of the SOWINE team. It is dedicated to discovering new international trends in digital communication.
About VINISUD
The VINISUD fair is an international benchmark for wines produced around the Mediterranean. The 2017 fair will take place from 29 to 31 January at the Parc des Expositions in Montpellier. VINISUD and its tight-knit, dedicated and dynamic team aims to serve all the sectors’ stakeholders, at all times.

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