CHIANTI CLASSICO TRAVELS THROUGH NEW CHANNELS OF COMMUNICATION

 FROM FACEBOOK TO YOUTUBE, FROM IPHONE TO TOM TOM,

CHIANTI CLASSICO TRAVELS THROUGH NEW CHANNELS OF COMMUNICATION:

THE BYWORD IS BUZZ AMONGST LOVERS OF FINE WINE

And starting May 19 the Black Rooster’s crow will be calling wine-lovers together to enjoy “Classico is” (May 29 to June 5), the great event sponsored by the Chianti Classico Wine Consortium

From Facebook to YouTube, iPhones to Tom Toms, all the social networks and new communication channels will be vehicles of a huge buzz amongst lovers of fine wine: an interactive “word-of-mouth” spreading news about “Classico is” (May 29 to June 5), the great event sponsored by the Chianti Classico Wine Consortium (www.classico-e.it) that will involve all of Chianti territory in tastings, concerts, happy hours, gala dinners and guided winery tours.

Wine buffs enamored of the latest technologies will find their base at the Chianti Classico page on Facebook, the hottest social network in the world, where you can take a quiz to become a “Grand Master of Chianti Classico”.

And there will be film clips collected by wine-lovers and shown live on YouTube for on-site documentation of “Classico is” events. And, for those never separated from their iPhones, there’s a web app showing alternative routes through the rich events calendar of “Classico is”, from tastings to theme tours of wineries. For error-free orientation, there is obviously also an interactive map for the Tom Tom navigator.

And an authentic, by no means virtual “cock-a-doodle-doo” will signal the official kick-off of “Classico is”: starting on Wednesday, May 19, a car bearing the famous Black Rooster emblem will be circling through Florence and environs, sounding a cock’s crow to attract everyone wishing to attend the event honoring the world’s most famous Tuscan wine.