The Argentine winery set up an alliance with Origineel Overnachten, through which is inviting its consumer from the market to participate for a chance to win one of the 6 vouchers to be spent at www.origineelovernachten.nl worth €250!
The N°1 Argentina’s wine brand worldwide, Trivento, has developed a new campaign throughout the Benelux markets, with the aim to promote its latest campaign “Discover Trivento” making use of all brand attributes.
This new activacion, in which the brand has set up a new deal with the travel metasearch platform for accommodation reservations, Origineel Overnachten, with the aim to invite its consumer to participate for a chance to win one of the 6 vouchers to be spent at www.origineelovernachten.nl worth €250.
How to participate?
Participants have to follow the next steps:
1. Consumers should buy a bottle of Trivento (750ml) in Albert Heijn in the Netherlands or Delhaize in Belgium.
2. Next, they will take a picture of the receipt of the purchase.
3. Upload the receipt picture on the website and answer a simple question: what does Trivento mean?
4. Winners are chosen by drawing lots.
To enhance this new campaign Trivento has developed a nice website, where people enter to participate and read T&C’s, game rules, and a CRM system in the back for all the entries. There are social ads running to advertise the campaign and presence in store with point of sale showing its Discover Trivento Key Visual campaign, all material developed in Dutch and French for both markets.