The dream 2021 vintage is drawing wine lovers from all four corners of the world to the VieVinum in Vienna at the end of May. Invited by Austrian Wine (Austrian Wine Marketing Board), 900 international wine experts from over 50 different countries will be able to verify the outstanding quality of this wine for themselves at probably the most elegant wine fair in the world. Numerous supporting events will make every visit to this celebration of Austrian wine complete.
Kicking off with top vintages
After having been postponed twice, the VieVinum, which will run from 21 to 23 May, will be well worth the wait – thanks to the exceptional 2021 vintage. “Last year blessed us with mature, crystal-clear wines from perfect grapes, and in generous quantities!” reports the CEO of Austrian Wine, Chris Yorke. “Thanks to the fine, typically Austrian 2020 vintage and the world-class 2019 wines, our winegrowers have even more aces up their sleeves to impress visitors at the trade fair.” The timing of the VieVinum couldn’t be better for presenting these exceptional wines to the large international audience at Austria’s largest wine trade fair. Austrian Wine is inviting around 900 experts from more than 50 different countries to Vienna for the occasion. “VieVinum is eagerly awaited by our international partners!” adds Yorke. “The trade fair is a key fixture in their calendars and gives them an opportunity to talk to our winegrowers in person once more.”
A complete event package for international guests
Besides some 500 exhibitors and a comprehensive COVID-19 hygiene concept put in place by the organiser, M.A.C. Hoffmann, guests can also look forward to a complete event package put together by Austrian Wine. The package kicks off with a convivial evening get-together at a Heurige (wine tavern) on the Thursday before the fair, followed by a seated flight tasting on the Friday, where 90 “international heroes” – top-quality Austrian wines that have won the highest awards from international media – can be tasted.
Austrian Wine will also be listing all of the supporting events put on by the wine-growing regions and associations in a special online city guide, so that those who are interested can get a clear overview. Last but not least, Niederösterreich (Lower Austria), Burgenland and Steiermark (Styria) are also organising wine tours to their wine-growing regions immediately after the VieVinum, an offer which is being well-received by Austrian Wine’s international guests.
The central platform for the internationalisation of Austrian wines
The aim of the whole experience, both within the framework of the trade fair and beyond, is to further drive the international market’s affinity for Austrian wine. The VieVinum has been the central platform for the internationalisation of Austrian wine since 1998 – a long-term project that is increasingly bearing fruit, as the export figures for 2021 demonstrate. Generating €216.8 million in 2021, exports exceeded the €200 million mark for the first time in history, and the €29.5 million year-on-year increase was the highest value growth ever. The success of the VieVinum 2022 will undoubtedly give the dynamic export market a further boost.
| FACTS VieVinum 2022 21–23 May 2022 9.00 am–6.00 pm: VIPs and trade visitors only 1.00 pm–6.00 pm: VIPs, trade visitors and the public HOFBURG Vienna, Heldenplatz, 1010 Vienna, Austria www.vievinum.com |
