Bourgogne is the only French winegrowing region to boast such a network of signposts.
Work on replacing the signs, which is being orchestrated by the Bourgogne Wine Board (BIVB), is well underway.
To-date, almost 280 signposts for Bourgogne wine appellations have been replaced across the region. Signs for the vines in the Châtillonnais and the Grand Auxerrois were replaced in 2022, and now, it’s the turn of those in the Mâconnais, the Côte Chalonnaise, the Côtes de Beaune and the Côtes de Nuits. Those in the Chablis region, which are more recent than the rest, will remain in position for a little longer with the old visual.
The new signs are in shades of brown to evoke the land and have a natural fit within the landscape. With imagery reflecting the region’s Climats, they highlight the notion of terroir, so important to Bourgogne wines. These new and updated signposts clearly fit with the region’s ambition for excellence in terms of wine tourism. Indeed, Bourgogne is the only region in France to benefit from such a network of panels for visitors.
This program for updating the signs runs in parallel to the opening of the Cité des Climats et vins de Bourgogne on three sites in Mâcon, Chablis, and Beaune at the end of the spring. Visitors will be able to learn more about Bourgogne wines in the Cité and then head out to explore the terroir and meet the producers in real life.
The panels appear regularly on social media as passing tourists like to publish selfies in their favorite appellations.
