In an increasingly digital world, the question of how to educate people about wine is an important one. Chablis wanted to tap into this digital realm, by transporting wine professionals virtually to the region. And so, “Unlock Chablis” was born.
The game takes players on a virtual journey to one of the purest expressions of Chardonnay. As you play, you’ll learn, among other things, about the history of Bourgogne, the Climats, winemaking methods, and some food and wine pairings. Designed as a digital Escape Game concept, Unlock Chablis tests your knowledge of Chablis.
Developed and tested by the Bourgogne Wine Board (BIVB), this game strikes the perfect balance between being challenging and entertaining.
Unlock Chablis has now been expanded to include a fourth round devoted to the vagaries of the weather, particularly spring frosts. It explains, in a fun way, what the winegrowers of Chablis, in the north of Bourgogne, are doing to limit the impact of the cold.
The game is available to play individually or in groups, via live video streaming.
To play: unlock.chablis-wines.com
After being launched in the United States at the end of 2022, it is now available in the United Kingdom and Canada. A French version is planned for 2024.
