A clearer, broader offering, from alcoholic to no-alcohol beverages
In 2026, Vinexposium is evolving its Paris event with a restructured format built around three complementary pillars: Wine Paris, Be Spirits and Be No – a new standalone event dedicated to no-alcohol drinks. The group intends to capitalise on this new segmentation to anchor its commitment to embracing industry-wide trends and promoting global trade by gathering all key market forces within a single international event.
“With Wine Paris, Be Spirits and now Be No, Vinexposium is shaping a clear, purpose-driven offering built around three pillars aligned with the sector’s ongoing transformations – from alcoholic through to no-alcohol drinks. In today’s increasingly complex economic and business environment, our role as a committed industry ally is to bring clarity, channel collective energy and chart a path towards a sustainable future”, states Rodolphe Lameyse, CEO of Vinexposium.
Wine Paris: at the heart of global dynamics
Since its inception, Wine Paris has earned growing support from the global wine and spirits community. Today, its global scope is a key driver of its attractiveness – for producers and buyers alike – with a fast-rising number of countries represented and a double-digit increase in exhibitor attendance from one edition to the next. In 2026, the trade show will host over 6,000 exhibitors from over 60 countries. This rate of growth underscores the event’s pivotal place in the international calendar.
Originally focused on wines and spirits, Wine Paris gradually expanded to include other categories – beer, cider, RTD and non-alcoholic beverages – paving the way for a shift that the 2026 edition will now fully embody.
Be Spirits: a stand-alone event
Launched in 2020, Be Spirits has emerged as one of the most dynamic pillars at Wine Paris, bringing together producers, distributors, importers, specialist retailers and bartenders from across the globe. Initially a feature of the broader trade show, it rapidly established its own identity by offering an immersive experience shaped around the marketing cues and consumption patterns of the spirits world.
By 2025, Be Spirits had attracted more than 300 exhibitors from over 30 countries, sending out a strong signal of its growing relevance. The rise in regional and national pavilions illustrates increasing demand for targeted formats. In addition to spirits, the offering includes beers, ciders and RTDs. Be Spirits is anchored by signature spaces like the Speakeasy and the Infinite Bar, building a strong brand, focused on mixology and innovation. In 2026, it becomes a stand-alone event, responding to market’s evolution and growing demand for a dedicated event.
Be No: a curated business hub for no-alcohol alternatives
The surge in no-alcohol alternatives reflects a long-term shift in international consumption trends, with the IWSR projecting value growth of over 10% a year through to 2028 for the segment.
Be No is Vinexposium’s innovative B2B meeting place designed for drinks that mirror the rituals and occasions of alcoholic drinks, but without the alcohol. “Be No embraces no-alcohol wines, spirits, beers and RTDs – both de-alcoholised and beverages developed without fermentation – alongside products that share the same cues as sparkling teas and fermented drinks. This is not about fruit juices or soft drinks, but a curated environment for professionals seeking alternatives”, explains Audrey Marqueyssat, Director of Be Spirits and Be No events.
Be No completes the new product segmentation at Wine Paris 2026, providing a clear structure for a fast-evolving market.
“What we are building in Paris is part of a broader 360° vision that we will roll out across our entire event portfolio. Starting in 2026, Vinexpo Americas, Vinexpo Asia and Vinexpo India will in turn adopt this segmentation. By staying ahead of major industry shifts, we pledge to support the sector’s international development with clear benchmarks and a shared framework”, concludes Rodolphe Lameyse, CEO of Vinexposium.
