ProWein 2023: Trendtext “no and low alcohol”

ProWein 2023: Trendtext “no and low alcohol”

Barley goes round the world – the new world of whisky by Peter EichhornAlmost unthinkable just a few years ago: no alcohol as a lifestyle segment. Non-alcoholic beers were only remotely reminiscent of the original, a beverage category of alcohol-free distillates did...
Current ProWein Business Report now out:

Current ProWein Business Report now out:

The wine industry reacts proactively to the economic crisis Commissioned by ProWein, Geisenheim University polled experts from throughout the world across the entire value chain of the wine industry in late 2022, for the sixth time now. Participants include wine...
ProWein 2023: Trendtext Whisky

ProWein 2023: Trendtext Whisky

Barley goes round the world – the new world of whisky by Peter Eichhorn A classic that people never tire of – whisky. Many might first think of Scotland. And in actual fact, many parts of the world were inspired by the Scottish tradition and its distillation methods...
“World of Zero”@ProWein 2023

“World of Zero”@ProWein 2023

Hall 1 to become centre for non-alcoholic wines A topic currently trending and holding quite some potential are non-alcoholic wines – and this is not only the case in Germany.  Only recently popstar Kylie Minogue hit the international headlines with the launch of...