This year, #ChardonnayDay falls on Thursday 27 May. Bourgogne has become a leader of this event, which mainly takes place on social media, and which was created in California a decade ago.
The Chardonnay grape may have conquered the world, but it’s in Bourgogne that it finds its most pure expression, in terroir that brings out all its subtleties.
But remember, Bourgogne’s winegrowers and négociants don’t just produce Chardonnays: They make Chablis, Pouilly-Fuissé, Montagny, Auxey-Duresses, Bourgogne Tonnerre, Mâcon, and so many more, all from this single emblematic varietal. These wines, each one so delicate, express the differences of geology, meteorology, and the touch of the winemaker in a thousand different ways.
The Bourgogne Wine Board (BIVB) will be publishing plenty of content across its different social media platforms throughout the day, with the hashtags:
#BourgogneWines and #ChardonnayDay.
Meanwhile on Facebook, you’ll be able to use some special Bourgogne wines filters to personalize your photos.
In parallel, the BIVB is organizing a series of digital online events:
> A Tweet-Up dedicated to the Chardonnay grape and the Chablis appellation in particular on 26 May. Head over to Twitter and check out the @purechablis
> Ahead of #ChardonnayDay, press seeding will offer connected Canadian wine and lifestyle influencers in Quebec and Ontario the chance to discover four Bourgogne appellations, using a simplified map of the region and its cheese and meat specialties in a deliciously educational session!