Mouton Cadet, Official Supplier of The European Tour, will take part in the BMW International Open for the first time, and Mouton Cadet Ryder Cup Selection, created especially for The 2014 Ryder Cup, will be the wine of choice for the prestigious Pro-Am dinner, on the eve of the competition.
Mouton Cadet, Official Supplier of The European Tour and The 2014 & 2018 Ryder Cups
Mouton Cadet & Golf, the perfect alliance of two worlds sharing the same values: respect for tradition and modernity, and a love for elegance and conviviality.
Official Supplier of wine to The European Tour, the world’s greatest professional golf tour, and Official Supplier of The 2014 & 2018 Ryder Cups, the most exciting golf competition in the world, Mouton Cadet is the Official Supplier of Wine to the BMW International Open for the first time.
Hugues Lechanoine, Managing Director of Baron Philippe de Rothschild SA, says: “We are thrilled to partner with BMW as we share the same enthusiasm and passion for Golf. I raise a glass of Mouton Cadet to the success of the BMW International Open 2014.”
Mouton Cadet, first year as supplier to the BMW International Open
The BMW International Open enjoys an excellent reputation among the professionals for its extraordinary conditions, seamless organisation and popular evening events, making its title one of the most coveted on the European Tour.
The BMW International Open will take place from June 26th to 29th, 2014 at the Golf Club Gut Lärchenhof, Cologne. Mouton Cadet will be served to all VIP guests at the perfectly located BMW Fairway Club, overlooking the 18th hole. A Mouton Cadet Bar in the Tented Village will welcome spectators, and will host a “Mouton Cadet Evening” on Friday 27th, at the end of the competition day.
Christian Masanz, Head of BMW Golfsport, underlines: “We are delighted about the new partnership with Mouton Cadet at the BMW International Open. After a successful kickoff at the BMW Masters 2013 in Shanghai, it is the next step of our successful cooperation.”
Mouton Cadet Ryder Cup Selection to be served at the Pro-Am dinner
On the eve of the BMW International Open, the Pro-Am dinner brings together professionals and amateurs, as well as officials and prestigious guests. In anticipation of The 2014 Ryder Cup, and as Official Partner, BMW has chosen to welcome for this special evening Paul McGinley, The 2014 European Ryder Cup Captain, and to serve The 2014 Ryder Cup Wine: Mouton Cadet Ryder Cup Selection.
About The BMW Group
The BMW Group is the leading premium manufacturer of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 28 production and assembly facilities in 13 countries and has a global sales network in more than 140 countries. In 2013, the BMW Group sold approximately 1.963 million cars and 115,215 motorcycles worldwide. The profit before tax for the financial year 2013 was € 7.91 billion on revenues amounting to approximately € 76.06 billion. As of 31 December 2013, the BMW Group had a workforce of 110,351 employees. The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
About Mouton Cadet
Produced by the family-owned French company Baron Philippe de Rothschild, Mouton Cadet was created in 1930 and has remained true to its origins whilst evolving into what has now become the world’s leading brand of Bordeaux AOC wines. Sold in 150 countries around the world, Mouton Cadet has long been associated with exclusive and prestigious events, including the Cannes International Film Festival, the European Tour and the 2014 & 2018 Ryder Cups.