London, September 2015 –”Preview of Stage of the Giro d’Italia 2016”- The official news has arrived from the event organised in the first Pinarello Store in the heart of the City, released on the enigmatic poster with a towering glass of red wine: one of the stages in the 99th edition of the race will be dedicated to a wine, Chianti Classico, and will take place in its production zone. The agreement with the Giro d’Italia 2016 was strongly promoted by the Consorzio Vino Chianti Classico.
The Ninth Stage, a timed race dedicated to Chianti Classico wine, promises to be one of the most eagerly anticipated parts of the Giro and will be decisive for the classification positions. It will take place on Sunday 15th May 2016 along a 40km course between Radda and Greve in Chianti and will represent a significant test of skill for the competitors, who will contend with steep rises and descents, challenging roundabouts and few straight roads, as well as an intensely exciting experience for the spectators watching the riders hurtle through the Chianti Classico terroir.
“The competitors will set off one at a time, for the whole day, during which the world’s cameras will be filming our area, making us the backdrop for one of the Stages in the best and most exciting cycling race in the world,” says Sergio Zingarelli. “This will be an occasion to celebrate an important anniversary: exactly 300 years since 1716, when the Grand Duke of Tuscany, Cosimo III de’ Medici, issued an announcement according to which the Chianti production zone was officially delimited (an area lying between the cities of Florence and Siena), a sort of DOC, ahead of its time, a unique acknowledgment in the history of fine Italian wine that best represents its terroir”.
“Our Board of Directors,” continues Sergio Zingarelli, “has worked very hard alongside RCS-Gazzetta dello Sport, to place the image of our wine alongside an event of international reach, making it part of the Consorzio Vino Chianti Classico’s many promotional activities for this area. Whether practised by professionals or enthusiasts, cycling is a discipline we believe in and have always tried to encourage, because anyone who travels by bicycle, whatever their pace or ability, can come into contact with nature, the landscape, our culture. It is a very people-oriented lifestyle and the Black Rooster is its testimonial”.