Vinisud 2018: The first major business show of the year and a global showcase for wines from the South

door | 16 mrt 2017 | Internationaal, Nieuws

Preparations are underway for the next Vinisud, due to take place from Sunday 18 to Tuesday 20 February 2018 at the Montpellier showground.
The first business event of the year, Vinisud 2018 will welcome over 1,650 exhibitors and 30,000 visitors from 80 countries.
The first international show of the year, Vinisud 2018 will open on Sunday February 18 to provide buyers and exhibitors with maximum flexibility. The three-day event will have a strong international focus. Every year, Vinisud welcomes increasing numbers of exhibitors from countries around the Mediterranean and visitors from across the globe, with over 80 countries represented. For the 14th show in 2018, international visitor attendance is expected to exceed 32%.
Geared entirely to business, Vinisud enables attendees to expand their trade audience: at the last show, 85% of exhibitors claimed they had established new business leads during the event*. In 2018, emphasis will once again be placed on attendance by buyers from leading wine markets around the world. In 2017, by maximising network synergies, nearly 400 international VIP buyers took part in the show: 200 distributors, importers and major players recruited by Vinisud from Europe, the American continent and Asia; and 165 buyers from 60 countries recruited by Sud de France Développement for the International Business Forum (FIA).
Due to the success of the last FIA (250 producers from the Occitanie/Pyrénées-Méditerranée region attended, 1,200 wines were presented and 2,000 BtoB meetings took place), the event will again be held concurrently with the show to enhance marketing opportunities for exhibitors and international buyers on a one-to-one basis.
Over a three-day period, Vinisud, the world’s leading showcase for Mediterranean wine regions, creates a focal point for all strands of the industry by featuring every aspect of their wine culture. With its finger constantly on the pulse of business needs, it can thus offer a wide range of market access gateways, enhancing visibility, responding to individual marketing needs and highlighting industry trends.
Initiatives designed to support wine regions, wines and the diversity of wine growing around the Mediterranean have been extremely popular in recent shows and will be rolled out again next year. These include free-pour tasting areas such as the Palais Méditerranéen, the Sparkling Zone, the boxed wine and off-beat grape variety areas, along with the organic wines that feature every year (450 exhibitors in 2016).
Living up to its reputation as an expert in Mediterranean wines and an efficient, relaxed wine show, Vinisud allows participants to explore many different avenues within the world of wine. Initiatives rolled out in 2017 – including the Mediterranean Wine Observatory, the New Wave area for young wine growers and the Wine Tourism zone – will be repeated next year. Vinisud will continue to innovate in 2018 by offering new formats catering for emerging trends and changes within the wine industry.
* Vinisud 2017 survey
Mediterranean wines: 77 million hl produced in 2014, 28.4% of global production. 36% of Mediterranean wines by volume were exported in 2015 (29 million hl), generating total export revenue of 8.8 billion euros. Mediterranean wines account for 27.8% of world exports. **Wine Intelligence research for Vinisud 2017